Many full moons back I saw an ad about Citroen C4 to make it more appealing to young car buyers in France and United Kingdom which worked for the company. The ad was about transformation of the Citroen C4. It made the song, Jacques Your Body by Les Rythmes Digitales more popular in social circles and more and more deejays tried to mix the song which in turn made it even longer.
Another ad by Citroen for the same model which used part of song, Walk away by The egg, which was made to attract younger car buyers for the hatchback. It was about transforming C4 which did cool ice stating tricks. Musical usages in the two ads are meant to attract and projects the coolness of the product. It is not a ripoff off the blockbuster movie Transformer, which most Americans covey from the ads.