Wednesday, February 27, 2008

Usages of trance (part 1)


Trance music is used everywhere such as in ads, clubs, radio show, and games. Sometimes the music is blurred to match the mood of target audience. I see lot of promo videos of cars and car prototypes. It seems to me that people have moved with trance and other form music which is sometimes called fusion or europop. Trance has gained popularity in many places across the world because of the local Dick Jockeys and their mixes.
Many full moons back I saw an ad about Citroen C4 to make it more appealing to young car buyers in France and United Kingdom which worked for the company. The ad was about transformation of the Citroen C4. It made the song, Jacques Your Body by Les Rythmes Digitales more popular in social circles and more and more deejays tried to mix the song which in turn made it even longer.
Another ad by Citroen for the same model which used part of song, Walk away by The egg, which was made to attract younger car buyers for the hatchback. It was about transforming C4 which did cool ice stating tricks. Musical usages in the two ads are meant to attract and projects the coolness of the product. It is not a ripoff off the blockbuster movie Transformer, which most Americans covey from the ads.

1 comment:

Cap'n Fatback said...

I think you meant "disk jockeys." Also, remember that song titles should be in quotation marks.

A nice post otherwise.